Rob W and I are heading up this effort but would like to take advantage of folks who have signed on here. We would like to create some buzz outwardly about MS as we are also seeing greater levels of engagement internally. We'll be looking to get some press for the group generally and then perhaps down the road for specific events (say mentoring entrepreneurs or other activities we might organize). If you were going to put together a communications plan for MS, what would your top few items be? Appreciate the contributions as we get going here.